By Keerthi Chandrashekar (staff@latinospost.com) | First Posted: Sep 11, 2012 12:57 PM EDT

The tablet industry is becoming increasingly competitive as its poised to overtake traditional computing devices over the next few years. Amazon recently unveiled their latest entry into the market by showing off a new Kindle Fire HD available in 7 or 8.9-inch models. A spokesperson for the Seattle-based company confirmed to website Engadget that both Kindle Fire Hds will be running Android 4.0 Ice Cream Sandwich.

The 7-inch Amazon Kindle Fire HD will start at $199, the same price as competitor Google's Nexus 7 tablet, and feature a 1280X800, 720p HD display. For $249, you can get 32GB of storage instead of 16GB.

The Amazon Kindle Fire HD 8.9" will start at $299 for the 16GB version, and $369 for the 32GB version. It will come with a 1920X1200 resolution that can display up to 1080p HD.

Amazon is also offering a 4G version of 8.9-inch Kindle Fire HD for $499 with 32GB of storage and for $599 with 64GB. Amazon also states that a comparative data plan costs $400 less than the Apple iPad 3's data plan.

Amazon also states that the dual-band, dual-antennas in the Kindle Fire HD models allow them to access Wi-Fi 41 percent faster than the latest iPad, and 54 percent faster than the Google Nexus 7.

Keep in mind that Google's Nexus 7 runs the latest version of Android, 4.1 Jelly Bean and does offer features, such as GPS, and the Google Now voice-assistant that the Kindle Fire HDs don't have.

What Amazon is hoping, however, is that their robust content delivery system of books, movies, and magazines will draw in consumers.

Watch the Kindle Fire HD television commercial:

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