The Key Elements Your Corporate Videos Should Have

(Photo : The Key Elements Your Corporate Videos Should Have)

These days, individuals are less likely to use information through static imagery and text. You live in a world of moving images, including internet streaming content, TV, video games, vine, and cinema, just to name a few. Basically, videos are here for a reason. They help entrepreneurs establish trust, reach more clients, and enrich their brands.

As far as corporate video production is concerned, you need to cover all your bases. This means you cannot just come up with video content on blogs anymore. You need to go above and beyond by understanding the following key elements of effective corporate videos:

1. Planning and Scripting

Planning and scripting are always important for creating engaging and high-quality corporate videos. Coming up with a good script is important because it helps with planning and time.

Scripts also help videos focus on the unified message without straying into unnecessary areas, which bore or distract viewers.

2. Purpose

Not every corporate video serves the same purpose. Some of them are produced with the intent of getting clients, while others focus on recruiting new workers. 

Therefore, when you are thinking about your corporate videos' purpose, ensure you come up with a plan. Be sure to also define your target market so as to whittle it down to a specific group of individuals. Although businesses may want to appeal to every person in the market, it is unrealistic. Always tailor your corporate videos to match your defined clients and talk to them directly.

3. Emotions

A perfect way to get connected to your clients is to convey your message in a manner that will produce emotional responses. According to some studies, individuals are more likely committed to services and products when they feel emotional connections with them. According to experts in Spiel creative, for you to win over your audience's hearts and minds, you must connect with them on a personal and emotional level, telling stories that resonate with them.

If your business may reach individuals on their emotional levels, you will be well-positioned to hit the mark with your video production.

4. Brand Building

Usually, videos play a vital role when it comes to the communication strategies of brands. They offer a chance to express the passion, personality, and value of your business.

This is what will set your enterprise apart from others in the industry. In addition, this connection with your business will establish a lasting impression, allowing your brand to secure success in the future.

5. Storytelling

Videos can show stories because they have an end, middle, and beginning. Therefore, great storyboarding is important to guide you to visualize the story and message you want to narrate, including what you do and how to get motivated to make things even better.

Telling your business's history can also be a perfect way to develop empathy. Many people relate with stories regarding how things started by fulfilling an eminent need, being visionaries, and overpowering difficulties.

6. Conciseness

The way you use corporate videos online is totally different from how you get engaged with other mediums. For instance, movies and books usually need full attention, but you may skip information, miss out on some details, and jump from one page to another when it comes to your website.

If you need to break through to your clients, you must be concise. Usually, effective corporate videos are short. They mostly last for around 30 seconds or less.

7. Great CTA and Build-up

Immediately you have individuals engaged with your corporate videos, ensure you close them with an effective and simple CTA (call-to-action). Great CTAs are short and will allow clients to know what they may do to take advantage of their already received details.

Build up is also as important as CTA. You may not want your viewers to drop before delivering your effective CTA. To achieve this, you have to be extra careful with the messaging cues in your script. Phrases such as 'there you have it' may show that you have already delivered your message, so the natural thing for viewers to do is click away. Hence, always avoid such phrases before ending with final remarks.

8. Future Testimonials

Among the important components in corporate videos is including the voices of a few satisfied customers. If you are offering services or products, you may need to include glowing accolades and reviews from past customers.

In case you're running a non-profit business, offering classes to summer gatherings for children, or providing library services, you may need to include the voices of clients who are positively impacted by what you offer. No one may be a great ambassador for your business than satisfied clients.

9. Multi-Platform Strategy

Like other types of content, to use your marketing platforms, including social media channels and websites, you must expand your reach or retarget your viewers. Every forum has its nuances, so you need to learn a few things upfront. For example, you may need to know the time limit for every marketing platform, resolution, ideal dimensions, and file size.

This strategy should begin in pre-production and conduct throughout all the phases of the production process. In addition to that, you have to use a 'hand off' approach so as to get more clients on a particular platform. If you are using Instagram, you can upload a few teasers in other marketing forums and direct your viewers to watch full videos.

10. Strong Ideas

Corporate videos must have a reflection of your brand's personality. They may be minimal and professional or fun. Whatever style you consider, ensure it's very consistent across the video communications.

When you choose visuals, think of colors and imagery, which will bring new ideas to life. Ensure your first act is eye-catching so as to create intrigue at first glance.

The Takeaway!

More than 100 million users watch online videos daily, and approximately 90% of that number remember the content. This is more than enough reason why many businesses invest in corporate videos.

You can also do the same for your business, but for your corporate videos to be more effective, they must have a few key elements. These elements may include strong ideas, testimonials, script, and great CTA, just to mention a few.