Facebook enticed the tech world earlier today with an announcement that they would hold a news conference from their headquarters in Menlo Park, Calif. to reveal something, but wouldn't say what it was.
Well now the secret has been revealed as a new feature called "Graph Search" that allows Facebook users to search their social networks on Facebook for information that has been shared with them.
Facebook made it clear that a "graph search" and "web search" are different and have dissimilar functions.
"Web search is designed to take a set of keywords (for example: "hip hop") and provide the best possible results that match those keywords," read a press release from Facebook. "With Graph Search you combine phrases (for example: "my friends in New York who like Jay-Z") to get that set of people, places, photos and other content that's been shared on Facebook."
For example, you can sort through your network of friends to find the people you know who live in your town and like a certain movie.
The Graph Search feature also makes it possible for users to search for all photographs that were posted in a specific place. So you could search for photographs posted from London and it would show all pictures from anyone across your entire network who posted a picture from London.
The press release also explained that the Graph Search feature will be at the top of each page as a bigger search bar.
Users will also be able to use their search as a title for a page which can be edited, therefore creating a customized view of content that the user and the user's friends have shared via Facebook.
Facebook CEO Mark Zuckerberg said that the new feature is "privacy aware" and the only information that can be seen has to be shared.
Interested users can sign up for the beta version of the new Graph Search feature on Facebook.com
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