Live from Las Vegas, it was Samsung's press conference at the International Consumer Electronics Show (CES).
As with most Samsung events, the South Korean-based company streamed their press conference live from SamsungTomorrow.
Ahead of the event, it was widely speculated the events will be about a new brand of televisions Samsung has been working on, based on teasers and advertisements, but no specifics have been given until today.
The event started seconds before 5 p.m. EST with a screen of a packed room filled with cameras and spectators.
A minute later, Samsung Electronics President for Visual Display Division President Boo-Keun Yoon entered the stage to start the event.
Yoon said Samsung is relentless is making discoveries and through this understanding they're able to create new experiences.
"This year, our goal is to help people," said Yoon, in aiming to help people reach not just expectation but dream what was not possible.
Yoon confirms the debut of televisions, "a new category" with Samsung Evolution Kit, which enables television to evolve.
Yoon said one of the aims is to have "appliances that understand you and your home."
He added this is why Samsung has established many devices with different screen sizes, referring to the Galaxy S smartphones, to Galaxy Note 'phablets,' to Tab devices.
Singer Ne-Yo, through a video presentation, spoke about how technology has impacted the lives of many.
Samsung Electronics America President Tim Baxter entered the stage to answer the question if "Technology knows me?"
According to Baxter, consumers want their devise to be connected and to be moved freely between them. Baxter noted they added a "seamless intuitive" that will help consumers. He explained the plan is to have the same program simultaneously on other Samsung devices so people won't miss a moment.
Baxter says the purpose today is to help people "search, share, and navigate."
By 5:14, Samsung introduces the "F8000" TV. The television's screen size starts from 46-inches, 55-inches, 60-inches, 65-inches, and 75-inches, and utilizes a quad-core processor.
"Your TV is almost human," said Baxter, sating it will acknowledge simple commands and replies.
A video presentation was shown, and depicts the television will not speak back to you, like Siri would for Apple, but it will provide written responses.
Samsung Electronics America Executive Vice President Joe Stinziano was next to discuss the Smart Hub.
The Smart Hub will have five panels, and one will feature movies and television shows.
"Users no longer have to dig through the hundreds of channels," said Stinziano, but instead consumers will have recommended shows at that moment with time stamps as to when it'll start.
Stinziano explained the third panel will have pictures and videos, which the consumer can control with their hands. The fourth panel is based on social media. The fifth panel will have the apps.
Stinziano referred to the previously mentioned Samsung Evolution Kit, a small box that can connect to the back of a television device. The device provides updates to the television instead of having the consumer buy a new television.
At 5:28 p.m., the Samsung Ultra High Definition (UHD) television slid its way to the center of the stage. At 85-inches, Stinziano said the screen appears to be floating and offers four times the pixel density compared to a LED TV. He noted the audio experience is "unmatched" with 120 watts of sound.
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