Earlier this week, we asked readers whether or not the debut of Google maps on iOS would give the iPhone 5 a competitive advantage over the Samsung Galaxy S3, and while 56.48 percent of 193 voters said no, recent data indicates that iOS 6 upgrades jumped 30 percent since the app's launch.
MoPub CEO Jim Payne, whose company surveys ad impressions on iOS spoke to Tech Crunch, and revealed that "we observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it's related to Google Maps. It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available."
To give you an idea of the scope of his data, MoPub looks at 12,000 apps each day alone. It remains debatable whether or not iOS 6 is now a more attractive prospect than Android or visa versa, but at the very least we can assume that it has now jumped over its tallest hurdle in overtaking iOS 5.
Google's Senior Vice President of Geo and Commerce, Jeff Huber, recently announced that 10 million iOS users downloaded Google Maps in less than 48 hours after launch, an impressive feat which demonstrates the leverage that its navigation software maintains over Apple Maps.
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