Apple's Chief Executive Tim Cook made an inevitable apology to users of the company's new Maps service today, saying the company "fell short" on its commitment to deliver.
"With the launch of our new Maps last week, we fell short on this commitment," Cook said in the letter released on the company's site. "We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better."
In his statement, Cook surprisingly directed users to other map apps such as rival and former partner Google Maps.
"While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon your home screen to their web app."
Users have complained about Apple's new mapping service, stating that it contains geographical errors, gaps in information and is all-around subpar compared to Google Maps. Users have said Maps lacks key details on prominent cities and has bizarre quirks. In one instance, an entire town was in the wrong location, and some users also found duplicate islands.
Cook said there are more than 100 million iOS devices using the new Apple Maps. He said in just over a week, iOS users with the new Maps have already searched for nearly half a billion locations.
"The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you," he said.
"Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard," Cook concluded in the letter.
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