Amazon recently unveiled their new Kindle Fires at a press conference in Santa Monica. The official company website states that the Kindle Fire HD, the is the "World's most advanced 7" tablet."
While the Kindle Fire HD has some features others tablets don't, this claim looks to be al ittle exaggurated.
For starters, there are certain key features that mobile users have come to accept as standards. The Kindle Fire HD lacks a GPS system, and won't have an integrated maps system. This also means that it won't have digital compass.
The Amazon Kindle Fire HD can boast one technological advantage that even the more expensive iPad 3 can't: a dual-band, dual-antenna system. Amazon states that it will deliver Wi-Fi 41 percent faster than the iPad 3 and 54 percent faster than the Google Nexus 7. It's clear that what Amazon hopes to do, is focus on the delivery of content.
Amazon is touting the Kindle Fire HD's ability to give consumers access to all of the books, songs, and movies the have purchased through Amazon. Amazon claims to have 20 million songs, and over 120,000 movies and television shows.
Consumers are increasingly drawn to content systems rather than the most technically adept device. One of the reasons that Apple's iOS offerings are so popular is because they have the most in-depth, official app store. Amazon is hoping that its robust offering of books, movies, and songs tied into Amazon accounts will be a major draw for customers.
In the end, Amazon's Kindle Fire HD is a solid tablet - but only if you are tied into Amazon's content. Otherwise, the Google Play store offers more apps and options through the Nexus 7, and Apple's iPad Mini that is set to launch in October will have all the offerings that make the iPhone and current iPad so desirable.
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