Despite the rivalry between Apple and Google, a free YouTube app is underway for the iPhone and iPad devices.
Previously, a YouTube app was automatically built into Apple's devices but following the fallout of negotiations and not renewing a five-year licensing agreement.
News of what may be in Apple's new operating system, the iOS 6, includes the removal of YouTube from the pre-installed apps menu.
But Google is making "a pre-emptive strike," according to USA Today. A new app has been built with YouTube for iPhone and iPad users to make it "easy as possible for the tens of millions" of iPad and iPhone users to watch their videos.
A notable difference in the new app will be advertising. In the old YouTube app, advertisements were not seen on the videos, but Google is allowing more advertising opportunities to be shown in the new videos.
YouTube's Global Director of Platform Partnerships Francisco Varela stated the introduction of advertising on the new app means users could watch YouTube videos that were previously available on Android devise.
Customer reviews on the app has so far been positives:
"This app is an improvement over the previous built in version, feels quicker, better discovery, ability to watch in full screen mode or not and switch back and forth. One drawback is the introduction of pre-roll adds, but that is not surprising." - Joshua D. Sands
"Better than the original app. Looks more like desktop format." - Jena Summer
Apple has not issued a comment on the new YouTube app.
The free app is available for the iOS 4.3 and later versions. To get the new YouTube app, click here.
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