Microsoft's mobile operating system eexperienced its highest ever market share across the five major European markets.
According to Kantar Worldpanel, in the five major European markets France, Great Britain, Germany, Italy and Spain, Microsoft's Windows Phone accounted for 9.2 percent of smartphone operating system sales.
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Kantar Worldpanel ComTech Strategic Insight Director Dominic Sunnebo said, "Windows Phone's latest wave of growth is being driven by Nokia's expansion into the low and mid range market with the Lumia 520 and 620 handsets. These models are hitting the sweet spot with 16 to 24 year-olds and 35 to 49 year-olds, two key groups that look for a balance of price and functionality in their smartphone."
Despite Windows Phone's increase, it is only enough to give the Microsoft mobile platform third place in the overall top five European markets list provided by Kantar Worldpanel. The 9.2 percent for Windows Phone, which is for the three months ending in August 2013, is an increase of 4.2 percent from the same period last year.
The mobile platform in first place is easily Google's Android with 70.1 percent. Android's first place finish for the three months ending in August this year is an increase of 1.3 percent from the same period in 2012.
Apple's iOS placed second with 16.1 percent, which is an increase of 2 percent from when the Cupertino-based company's operating system garnered 14.1 percent by the end of August 2012.
BlackBerry rounded out the top four mobile operating system sales, finishing the three months ending in August 2013 with 2.4 percent, which accounted for a 3.4 percent loss from the same period last year.
"After years of increasing market share, Android has now reached a point where significant growth in developed markets is becoming harder to find," added Sunnebo. "Android's growth has been spearheaded by Samsung, but the manufacturer is now seeing its share of sales across the major European economies dip year on year as a sustained comeback from Sony, Nokia and LG begins to broaden the competitive landscape."
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