iOS vs. Android vs. Windows Phone Market Share 2013: Google Android Falls Nearly 8 Percent as Apple Inc.'s (APPL) Mobile OS Gains in US Figures, Says Kantar

Kantar Worldpanel has released the latest smartphone operating system sales market share figures for the three months ending in July this year.

In the U.S., Google's Android mobile platform fell by 7.6 percent in comparison to the three months ending in July last year, which is the largest loss Kantar Worldpanel provided in their top five smartphone operating systems.

Apple, meanwhile, saw the highest increase in comparison to the same three months in 2012. Apple's iOS saw a gain of 7.8 percent. With the increase, iOS also maintained its second place finish with 43.4 percent. By the end of July, Android accounted for 51.1 percent of smartphone operating systems. Despite the loss, the Google mobile platform maintained its first place position.

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Kantar Worldpanel's Strategic Insight Director Dominic Sunnebo explained the market share findings. "Apple and Android must focus on a balance between retaining existing customers and attracting featurephone owners to trade up if they want to continue their success over the next year," said Sunnebo. 

Microsoft's Windows Phone also saw an increase in its smartphone operating system sales market share. Although it upheld its third place position in Kantar Worldpanel's U.S. rankings, Windows Phone finished with 3.5 percent, which is an increase of 0.5 percent from the three months ending in July 2012.

BlackBerry's fall continued as it saw its market share drop by 0.6 percent. Although the loss does not appear as big in comparison to Android, BlackBerry finished the end of July this year with 1.2 percent.

Rounding out the top five is Symbian, which experienced no change in its market share. According to Kantar Worldpanel, Symbian finished the three months ending in July 2013 with 0.0 percent, which is the identical share the company had from the same period last year.
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