Motorola's upcoming mobile offering, the Moto X, allows users a wide range of customizable features, giving them control over the look and feel of their device, ABC News writes.
ABC News reports: "The Google-owned company's new 500,000-foot factory in Texas will enable it to deliver the personalized device to buyers within days of placing the order."
Buyers can select from different available colors for different parts of the phone, with consumers now being able to choose a different color for its back cover and another for the phone's trim. Users are also given an option to chose an engraving (a name, even a message) on the back cover.
The device also allows users to upload a personal photo via a website, with the photo usable as the phone's screen wallpaper.
The Moto X will run with Google's Android OS, with the Android 4.2.2 currently undergoing carrier testing, such as Verizon.
People can purchase the Moto X online, with carriers also selling the standard versions at their stores.
"The phone will be available at various major U.S. carriers, Motorola CEO Dennis Woodside announced last month," ABC News adds.
Tech website The Verge reports that the phone will not be taking Verizon's Droid moniker.
Users can't tinker with the phone internals, including memory or the processor, but it will be available with multiple storage options.
A supposed innovation with the Moto X would be its upgrade of the hardware sensors. "Instead of having to fumble to find the camera icon or button, users will be able to flick the phone to launch the camera," said ABC News.
Voice capabilities also highlight Google's advancements in voice recognition tech. "The phone is said to be smart enough to know when you are driving and will automatically launch the speakerphone function."
Motorola had earlier announced that the Moto X would be assembled in Fort Worth, Texas, which will allow Motorola to send the customizable phones within days to US-based users.
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