Less than a month before Apple starts their annual Worldwide Developer's Conference (WWDC), self-made concepts of the next mobile platform continue to surface.
The next iOS concept video to make headlines is "iOS7: Welcome to the future of the iPhone," created by SimplyZesty.
According to the developer, he rounded up the latest rumors circulating the iOS 7, and Art Director Phillip Joyce and Motion Designer Denes Farkas brought it to life.
In regards to apps, the folks at SimplyZesty made it clear that they would like to see improvements to the pre-installed apps on the iPhone, "stripped of their gloss and sheen," as they put it.
"While it's now easy to think of Apple's aesthetic as clean, bold and white, we forget how much it has integrated colour into its products and advertising (take the coloured iMacs and rainbow coloured iPod ads, not to mention the invites for next month's WWDC)," explained SimplyZesty.
Further changes include the lock screen, citing that the current one as "pretty uninspiring." The new lock screen is aimed to improve on current experiences and make it visually pleasing.
The developers did take the latest reports of Apple seeking a "flatter" design for the iOS 7, and SimplyZesty took that in mind by modifying the apps by eliminating its round edges and new "cleaner" designs.
The home screen and music selection also saw modest changes. The concept home screen provides better customization for the user while the music experience sees more color.
Check out SimplyZesty's iOS 7 video below. What do you think?
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