When it comes to advertising on the tablet, Apple trounces its competition.
According to figures from mobile advertising firm Velti, the month of March saw Apple's iPad tablets dominate advertising impressions with a massive 97.8 percent in comparison with Amazon's Kindle Fire and Samsung's Galaxy Tab.
The 9.7-inch iPad accounted for 91.6 percent of the advertising impressions, and while it is still a wide lead, it is down 0.7 percent compared to February's statistics.
The iPad mini, however, saw a gain of one percent compared to February. The 7.9-inch tablet went from 5.2 percent to 6.2 percent for March.
Similar to how the regular-sized iPad saw a minimal loss in ad impressions, the Galaxy Tab and Kindle Fire saw small losses too.
Amazon's Kindle Fire tablet saw a loss of 0.3 percent from February to March. The Amazon tablet dropped from 1.9 percent to 1.6 percent.
Samsung's Galaxy Tab dropped by 0.1 percent. The tablet by the South Korean-based company accounted for 0.6 percent in March compared to February's 0.7 percent.
The numbers for the iPad mini come as sales are expected to drop by 20 to 30 percent, according to a report by the Taiwan-based DigiTimes. A reason for the sudden drop is due to the growing speculation of the second-generation iPad mini.
Overall, Apple has seen a year-to-year increase of iPad shipments, this includes the iPad mini's figures, by 84 percent, which equates to 17 million units.
For more on the iPad mini 2, click here.
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