On Thursday, Facebook revealed the social network's newly revamped News Feed feature at the company's headquarters in California.
Company founder and CEO, Mark Zuckerberg, said Facebook users should expect some significant changes in they way they share and receive posted content.
"The stories around you are intricate and detailed and should be displayed with more than just text," Zuckerberg said, according to Computer World. "We believe that the best personalized newspaper should have a broad quality of content... socially and locally updated from people around you. A front page or top news or most important news going on across all topics. And the ability to drill down into any topic you want."
News Feeds will now be personalized for each individual users. Users will have the option of listening to music and looking at photos and friend posts in a number of ways such as a the common chronological feed or an All Friends feed which will show users what their friends are sharing. Users will also have the of option of selecting a Following feed that will displace the latest posts from the groups a user is following.
The changes to the News Feed are all about giving Facebook users options that will give them control over the site, company officials said.
"People want more choice and more control over what they see," Chris Struhar, a member of the Facebook News Feed team, said. "We've worked the music feed so users can see what musicians are posting, what friends are listening to, what concerts are happening around them and what albums are being released."
Company officials also said that roughly half of all News Feed content is visual, so to accommodate users the new changes will make images and videos larger.
"You can get a sense of the moments your friends are sharing as they live their daily lives," Julie Zho, Facebook Product Design manager, said. "Pictures that instantly tell you the stories of your friends' adventures. In the new design, we want these attachments and articles to really shine."
The changes will take place today for Facebook users on computers. The changes will be implemented in tablet and mobile devices over the next two weeks.
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