HTC One Specs: HTC Debuts New Phone And Sense UI, But Is It Enough To Beat The Galaxy S4 And iPhone 5?

HTC unveiled the stunning HTC One smartphone at simultaneous events in London and New York on Tuesday.

The aluminum unibody houses a 4.7-inch 1080p display and a 1.7GHz quad-core Snapdragon 600 processor.

But HTC wowed reviewers last year with its previous One series, and consumers still wouldn't buy them after the Samsung Galaxy S III hit the market.

Samsung now plans to reveal the Galaxy S IV in a month, and strong iPhone sales are expected this year. How will HTC make a comeback?

"The biggest leap over previous HTC offerings is not the bump in specs or even the updated design. It's the reimagining of Sense, HTC's custom Android user interface," writes CNN.

Most users agree Sense is prettier but less functional than Samsung's TouchWiz. Sense has been redesigned to be more functional and modern, in the hopes of attracting newer and younger customers, but the company also risks alienating its current fans.

But it seems a risk the company needs to take. In 2012, it accounted for only 4.7 percent of worldwide smartphone sales.

"The changes go beyond the phone and extend to the direction and strategy of HTC," writes CNET.

"This time around, HTC is launching only one smartphone, the simply named One, which will sell at AT&T, Sprint, and T-Mobile (HTC executives would only say that they were planning something else for Verizon - ). Globally, it will hit store shelves with 150 wireless carriers in March, making it the largest launch for the company."

And the company plans to double its marketing budget.

"This could be HTC's best chance to grab some profit share back from the dominant leader - and if HTC can't do it with this phone, perhaps nobody can," writes PCMag.

"The Galaxy S III is an excellent phone, but it has its weaknesses, and I suspect those will continue with the Galaxy S IV. Most notably, it doesn't feel premium. Samsung has a penchant for using flimsy plastics in its body design. Samsung's TouchWiz Android overlay also has less visual elegance than HTC's Sense."

HTC has always made high-quality user-friendly products. Now it just needs to get them into people's hands before Samsung and Apple get there first.

What do you think? Does the HTC One have what it takes to grab back a significant portion of the market share?