There's a lot of speculation coursing through the tech world as to whether or not BlackBerry will be successful with its new launch. There are mixed previews about the BlackBerry 10, but I recently had the chance to sit down for lunch with a couple T-Mobile execs and they expressed optimism at BlackBerry's future prospects. The reason? It could very well be its reputation for email and BlackBerry Messenger (BBM) services.
When the discussion turned to different smartphone platforms, I asked T-Mobile's vice president and general manager of the southeast Gabriel Torres which one was his favorite to use.
"I use a BlackBerry personally," he responded.
Email has been the backbone of BlackBerry ever since RIM launched the first handsets. Coupled with some of the most enterprise-friendly systems and security, email on BlackBerry is a trademark strength.
"BlackBerry still has the best email. There's no email like that in the whole world, T-Mobile vice president and general manager of the northeast Terry Hayes chimed in. He added that T-Mobile is "really excited" about BlackBerry 10 and that the operating system still commands a fair share in the corporate market. T-Mobile will offer the upcoming high-end BlackBerry Z10.
It also seems to be popular with the Hispanic community thanks to BBM, according to Torres. The relatively free way to communicate with foreigners is an incredibly enticing aspect to many.
"The other reason [for BlackBerry's appeal] is BBM. Probably around 80 percent of my BBM use is with people outside of the country who stil have BlackBerry. And we see that all time down in Florida, Miami in particular, where people come in only asking for the Blackberry."
Hayes even said that when he goes abroad, he gives his family BlackBerry handsets for an easy and cheap way to stay in contact.
BBM will be getting a couple new features that should make it even more appealing. It was revealed at the recent BlackBerry launch event that BBM will now allow users to video chat and screen share as well. Screen share is just that - it allows users to share what's on their screen - but according to Engadget, won't allow for the other person to take control of the device.
We'll have to wait and see whether or not these niche features are enough - Apple and Android devices are becoming increasingly popular for businesses thanks to the BYOD movement, and BlackBerry has largely slipped out of the consumer's mind in favor of iPhones and Galaxy handsets. Still, analysts are "cautiously optimistic" about BlackBerry's future, and if BlackBerry plays to its strengths rather than trying to compete in markets it probably won't win, there's a good chance the company could stick around for some time.
What do you think about BlackBerry's future prospects? Do you think its email and BBM is enough to make it competitive against iOS and Android competitors?
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