"We are Blackberry all over the world." Research in Motion, just before introducing their two new Blackberry 10 devices, announced that they've decided to change their name. They're RIM no longer, just Blackberry.
Research in Motion, represented by Thorsten Heins at the New York City event today, is a Canadian technology and telecommunications manufacturer, founded in 1984. The company reached early success with two-way paging and an early wireless e-mail network. It had its initial public offering on the Toronto Stock Exchange in January 1998 under the symbol RIM. But the word Blackberry, the name of the devices manufactured by RIM, had always been more ubiquitous than its manufacturer's brand. As mobile computing took off, Blackberries became a status symbol for technologically savvy business. The neolgism "Crackberry" was even created, reflecting initial reactions to the addictive always-on, instant email environment that the new mobile devices enabled.
But now that all mobile phones have access to email and companies like Apple, Samsung, Google, and HTC have created much more successful devices and/or operating systems, the erstwhile Research in Motion has had a hard time adapting and finding its footing in the market.
RIM hopes the introduction of Blackberry 10, its two new devices, and the change of name will help move the new Blackberry Ltd into a new phase of popularity and market share.
The two new Blackberry devices are the Blackberry Z10 and the Blackberry Q10. Features include multi-screen multitasking and a new BBM (Blackberry messenger) video chat with screen share, which is like a mini-teleconferencing app that allows your video chat partner to take control of your screen, talking and taking you visually through spreadsheets, websites, and other documents.
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