This Lexus Runs on Ice - Well, Ice Wheels, to be Exact

If you're wondering what's the coolest car out in the market today, a custom Lexus NX must be it - literally.

"The company has fitted one of its NX compact crossovers with a working set of wheels and tires made from ice," CNN Style reported. "The tires were created in London by a team of four ice sculpting experts from Hamilton Ice Sculptors, a 35-year-old business which specializes in creating large-scale ice and snow installations."

The special tires took three ice sculpturists and three months to research, design, and test until to get things right. The actual wheel making took 36 hours for 4 sculptors to finish by hand. The sculpturists used ice made from "softened, moving water" to achieve the crystal clear look.

It is worth mentioning that the wheels are not 100% ice - it had acrylic components to ensure the tires could hold the weight of the 2-ton vehicle. The tires were based on an actual scan of the car's real parts.

"The wheels are also outfitted with LED lights, because it wouldn't be flashy enough otherwise," CNET noted. "To fill out the theme of freezing things, Lexus tossed the entire NX crossover into a deep freezer, where it sat for five days at -30 degrees Celsius (-22 degrees Fahrenheit)."

The car-making company said that the engine roared at the first crank right out of the freezer.

"Being a sculptor, it's about having a good silhouette, bold detail," said Jack Hackney, one of the sculptors who worked on the Lexus ice wheels, as quoted by CNN Style. "Which is why these wheels are brilliant, because the shape of the rim on the car is a very strong, bold and geometric shape, so it really comes out in ice."

The video of the Ice-Tyre Lexus NX project showed the vehicle with the special tires rolling forward slowly, proving that the wheels held up and actually worked with the vehicle.

"We also don't know how long the tires lasted or how effective they were, but we can probably make assumptions about the latter - a car was literally driving on ice, after all," IGN commented.

This is not Lexus first attempt at engaging in a rather unusual marketing stunt. Just 2 months ago, it showcased the Origami Car, which is basically an electric sedan made of cardboard, Engadget recalled. It also could be driven around like the custom Lexus NX.

What do you think of Lexus' new idea? Sound off in the comments now!

WATCH: