Univision to Rebrand Telefutura as UniMás Starting January 2013; Programming Changes Planned with Televisa, Caracol Shows

After nearly 11 years on the air, Telefutura will cease to broadcast, at least name-wise.

Univision has announced it will rebrand their Telefutura network starting Jan. 7, 2013 as the UniMás Network.

The rebranding effort isn't exclusive to the network's name but also programming. According to Univision, content from Caracol Televisión, RTI Colombia, and Televisa will broadcast on UniMás.

"For more than 50 years, Univision has been committed to listening to the needs of our consumers and UniMás expands on our promise to be the Hispanic Heartbeat of America," said Univision Communications Inc. President and CEO Randy Falco. "UniMás is the result of Univision listening to our audience and our vision to leverage the deep connection of our Univision brand, creating a new brand that complements our other networks' offerings while expanding our opportunity to deliver the best content for our audience."

Falco added UniMás will deliver more action, drama, and sports than previously shown on Telefutura.

"UniMás will offer the new generation of Hispanic Millennial trendsetters - the Más Generation - options for bolder content," said Univision Networks President Cesar Conde. "We recognize the opportunity for offering an alternative to our audiences while maintaining our commitment to only delivering the best programming available. That is why we are making a significant investment in the new brand, with new content offerings and considerable off-network marketing efforts. We will deliver more of the best available Spanish-language programming, more series, more sports, and more movies that speak to what our audience is looking for."

The new programming includes dramas Made in Cartagena, Quien Eres Tu (Who Are You), and Colorformo.

The revamped programming also involves sports coverage with the Mexican National Team, Liga MX, CONCACAF Gold Cup 2013, FIFA Confederations Cup 2013, and World Cup 2014.

The rebranding efforts come as Univision revealed their new logo and one for Galavision.

Univision launched Telefutura back on Jan. 14, 2002.