Is Pepsi entering the smartphone race now?
Recent reports said that Pepsi will be releasing its own phone - in China.
"PepsiCo. China is planning to announce its own Android smartphone for the Chinese market," Mashable said. "The so-called Pepsi P1 looks to be your typical budget-priced Android 5.1 Lollipop smartphone."
"At about $205, the P1 will reportedly come with a 5.5-inch 1080p display, 1.7GHz processor, 16GB of internal storage, 2GB of RAM, and a 3,000 milliamp-hour battery," the tech news outlet added, also noting that the handset will come with a 13MP rear camera and a 5MP selfie snapper, and will be a thin .30 inches thick.
When requested for comment, PepsiCo Inc confirmed to Reuters that it is indeed "working with a licensing partner to market a line of mobile phones and accessories in China in the next few months."
However, the company "has no plans to get into the mobile phone manufacturing business," according to the company's spokesperson, who responded via email. The representative had not named the licensing partner or give any other information about the project, except that the device will only be available in China, which is logical considering the average specs and low price range of the said handset.
Mobipicker, the first one to leak the story, said that the smartphone in question is reportedly named Pepsi P1 and will run on Android 5.1 Lollipop. The unit's details will allegedly be released on Tuesday, October 20.
"PepsiCo already has many licensees across a number of categories," Reuters recalled. "Last year, it tied up with companies such as Danish luxury stereo and TV maker Bang & Olufsen and Italian shoemaker Del Toro for a range of products for its soccer campaign."
If you're wondering why Pepsi has bothered to dabble into the mobile phone market - it's worth clarifying the company likely enlisted a phone manufacturer to design and make the handset - perhaps this portion of the spokesperson's response to inquiries will explain things:
"Pepsi has always moved at the speed of culture, and today technology is a key cultural pillar at the heart of consumer interaction."
And although it isn't becoming a company that also sells phones on top of beverages, it is "committed to engaging with consumers in innovative ways to grow our brand," as noted by MailOnline.
If available outside of China, would you buy a Pepsi phone? Tell us what you think!
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