BMW CEO Faints During Presentation [WATCH]

This is a new way of making headlines.

BMW chief Harald Krueger dropped to the floor in the middle of a company presentation Tuesday at the Frankfurt Auto Show. Fortunately, he did not sustain serious injuries as a result of the fall.

"Harald Krueger experienced a moment of dizziness," the auto manufacturer said in a statement, as relayed by Reuters. "As a result, the press conference was cancelled in order that Mr Krueger could be examined by a doctor. Mr Krueger's health is stable and he is recovering well."

The company's CEO, who took the reins in May just this year, was observed to be out of breath during his presentation. Five minutes into the appearance, he began to lose his balance, finally stumbling backward while apparently remaining conscious the whole time.

"Two men quickly helped Krueger to his feet and escorted him out of the showroom," New York Post said. "A BMW spokesman admitted over the public-address system to being 'a bit lost for words.'"

"His condition is not worrisome, they've ruled out anything serious," Maximilian Schoeberl, BMW spokesman, told USA Today. "Mr Kruger's health is stable and he is recovering well."

Schoeberl also said that the 49-year-old executive had been traveling much and wasn't feeling in tip top shape before the presentation. This, however, didn't keep him from taking on the presentation himself, as it was his first appearance at a major auto show.

In his presentation, Krueger was speaking about the company's i8 hybrid supercar, which has an electric motor and a 1.5-liter three-cylinder gas engine.

"Unlike a traditional car which uses its engine to power the wheels, the i8 uses its engine to recharge its lithium ion batteries which in turn drive the electric motor," MailOnline said.

The CEO was supposed to hold a round table discussion with the media later after his presentation. However, his role was taken over by BMW Chief Financial Officer Friedrich Eichiner in the wake of his collapse.

"BMW, based in Munich, Germany, is highlighting several cars at the auto show, including the new BMW 7 Series, the new M6 Coupe Competition Edition and M6 GT3, a racing car," ABC News said. "Sales in Europe of BMW Group cars, which include Mini vehicles, have been brisk, rising 21.4 percent in August compared to the same month last year, according to the European Automobile Manufacturers Association."

The exhibition played host to over 1,000 exhibitors. Understandably, BMW had a "prime place" in the auto show, as noted by The Telegraph.

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