For the last few years, we have seen only a few bits of Nintendo game characters appearing in the big screen. However, as Nintendo rethinks its strategy, a big screen adaptation featuring the characters that we love from the game company might not be far from becoming a reality.
According to Fortune, Nintendo is repositioning its stance and is opening itself to a possible return in the Hollywood scene especially as the "convergence" trend in the entertainment industry began to grow. The report furthered that any possible tie up with filmmakers and companies will be supervised by the renowned game creator and designer Shigeru Miyamoto, Nintendo's Software Planning and Development Division Head, together with the division's General Manager, Shinya Takahashi.
The report also revealed the what-seems-to-be-formal announcement of Nintendo of venturing in movies.
"For Nintendo IP, a more active approach will be taken in areas outside the video game business, including visual content production and character merchandising," the company said via Fortune.
Previously, during this year's E3 2015, Miyamoto told Fortune that he believes that movies and games are quite different, stating that games are more "interactive mediums" while movies are "passive medium", thus debunking the previous connotations that both are almost similar mediums.
This statement comes from Nintendo's not-so glorious history in Hollywood, which gives it more sense why the company is very careful in any possible partnership for a film adaptation.
In a report by Screen Rant, it was cited that the company's 1993 film "Super Mario Bros." was a total disaster which led it to deviate from any game-based movie in order to protect its assets, and although the company has softened its stance when it allowed its characters to be shown in the hit movie "Wreck-it-Ralph," the recent box office failure of the Adam Sandler-starred movie "Pixels" has again pushed the company back in considering another film.
However, as the trend changes, Miyamoto furthered that Nintendo is now looking at the bigger picture of the industry.
"As we look more broadly at what is Nintendo's role as an entertainment company, we're starting to think more and more about how movies can fit in with that-and we'll potentially be looking at things like movies in the future," Miyamoto told Fortune.
Furthermore, Fortune mentioned that besides the rumored talks with Netflix for live action series "Legend of Zelda" which has already been shut down, the company has no reported meeting with film studios for a movie adaptation. Nonetheless, Nintendo is currently working on a new hardware as well as a mobile game for Android and iOS.
As explained by Screen Rant, Nintendo gained prominence when it released the "Donkey Kong" arcade cabinet followed by the early version of the now renowned "Mario." The company has also strengthened its standing as one of the best video game companies in the world with the release of their Ninetendo Family Computer, the first home gaming console, and the Nintendo Entertainment System.
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