Apple Music Festival has announced their diverse set of headliners for the ten-day affair. Pharrell Williams, Florence + The Machine, One Direction, and Disclosure will appear at London's Roundhouse from September 19 to 28 in 2015.
Fans regardless of their location will be able to catch an intimate experience of their favorite artists through special live and On-Demand streams through Apple Music.
In a statement released Aug. 18 Apple said "fans get even closer to their favorite performers with coverage on Beats 1℠ alongside backstage news and footage straight from the artists on Apple Music Connect." The "Connect" feature also allows artists to share lyrics, behind-the-scenes photos, exclusive videos and even release their latest song directly to a user's phone.
Apple's senior vice president of Internet Software and Services, Eddy Cue, said he wanted to create a unique experience for music fans this year. "We wanted to do something really special for music fans this year. The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1."
Grammy award-winning music producer and artist Pharrell Williams expressed his gratitude for a chance to take part in the special music festival. "Wow, I'm so grateful to be performing at the Apple Music Festival. The Roundhouse is such a historic venue ... there's always a special energy in the crowd. Thank you for having me!"
Niall Horan of the pop boy-band, One Direction, as well as Florence + the Machine expressed their excitement to be headlining the mobile music experience, saying, "It'll be great to be back in London and we can't wait to perform for our fans in the Roundhouse and around the world on Apple Music! See you there!" and "We're excited to be playing at this year's Apple Music Festival at the wonderful Roundhouse!" respectively.
Electronic funk-duo Disclosure gushed over the opportunity to appear at Apple Music Festival while dropping a new LP. "We're super excited to play our first ever show for Apple Music Festival at the Roundhouse, one of our favorite venues in London. It's also the day our album's released so that makes it extra special." So maybe fans can catch tons of new tunes in their set?
The ten day-interactive music experience will run from Sept. 19 to Sept. 28. Residents of the United Kingdom can apply to win tickets through Apple Music as well as contact media partners, like London Evening Standard. Customers of Apple Music will be able to enjoy the festival through Apple Music or iTunes on their iPhone, iPad, iPod touch, Mac, PC or in Apple TV.
So there's really no excuse for missing it!
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