It seems presidential candidate Ted Cruz's Hispanic heritage won't be an advantage to attract more Latino American voters in the upcoming Presidential Elections in 2016.
Matt Barreto, a co-founder of the polling research firm Latino Decisions once said "I can't envision any scenario in which Ted Cruz can make any appeal to Latinos at this point."
Apparently, he's basically not using his Hispanic decent on his campaign slogan. Nowhere in his campaign stated that he is a Latino nor featured anything about his roots.
The same International Business Times report also noted that Ted has negative views with regard to illegal immigration and even scrutinized Obama's immigration policies such as granting temporary working visas which is very appealing to most Latin communities and potential voters in the US.
This may also be the reason why Ted Cruz was defeated by his then opponent in 2012 when he ran for Senate. Seemingly, the Latino population in Texas voted for the opponent rather Cruz, Blue Nation Review reported.
Additionally, Ted being against in Obamacare can become a hindrance for his win especially most Latinos were largely benefited by the current President's program.
He may have a shot in the Republican Primary Elections since traditional Republicans believe that white Americans usually wins, however, this may not be the case during the national elections where it may result to a different turnout. Aside from Hispanics, regular voters may not vote for him because of his views in anti-immigration.
Ted was also scrutinized with his views on the existence of the LGBT society. In a liberated country such as the United States, which is "pro-lesbian" and "pro-gay", the view of the former may send unfavorable backlash from members of these communities, NBC News wrote.
Moreover, Hispanic communities/voters may have a smaller turnout in the total voters in the country during the last Presidential Elections, but it is not an assurance that the same case will happen in 2016 considering Latinos are growing largely in "swing states" such as FL, NV, and CO. Those states proclaimed Obama a victor over opponent Mitt Romney.
Daniel Garza of the LIBRE Initiative suggests that Ted Cruz should create economic policies that will create better job and education opportunities that are beneficial to Latino voters. He needs to make them feel that a better future is in store for them once he's elected.
Ted Cruz might have heard the message and responded through his ad campaign video.
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