Presidential candidate Mitt Romney has spent a whopping $12 million on a series of television ads in a hard push for more air time in the weeks leading up to the election.
The New York Times reported the ads, which start running today on a six-day rotation, will be featured in Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Virginia and Wisconsin.
The most money will be spent in the nation's important swing states: Ohio, $2 million; Virginia, $1.5 million; and Florida, $3 million.
Romney's campaign raised $170 million in September, so the price of the advertising pales in comparison. He almost reached President Barack Obama's record-breaking $181 million during that same month.
"Our numbers were superb; it was higher than I expected," said Romney fundraiser Wayne Berman, according to Business Week. "We were only a little bit behind the president, so I thought it was excellent." He attributed the gains to "a huge amount of enthusiasm."
USA Today said TV ads are likely to determine who wins the election.
Ads are running back-to-back on local stations in key states-until Election Day.
USA Today says while the debates reach tens of millions of people, TV ads reach a lot more. In a recent Gallup Poll of Swing States, almost eight of 10 residents claimed they have seen ads from either candidate.
The campaign said they need to raise more money in October in order to amplify the public's opinion of Romney in important swing state.
The Times said Romney's advertising campaign is "only going to get heavier" and the his camp is so protective of its ads, they only book them a few days in advance.
The report added, "...with so much money at its disposal - and a group of top advisers who have long said the election will be decided in the final days of the race - the campaign is certain to buy heavily over the next three weeks."
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