The House of Dereon, the clothing line started by singer Beyoncé and her mother, Tina Knowles, posted a new photo yesterday for the company's Winter 12"ad campaign.
In the photo, the leggy Beyoncé sports a tight black and red print dress with shoulder pads against a white background.
The autumn/winter 2012 campaign kicked off in August.
The season's autumn look includes floor-length skirts, casual jersey tops paired with denim. It's inspired by the 'boho girl who attends such festivals, according to the site.
"I am so excited about this autumn and winter ad campaign," Tina said in the press release. "The images of Beyoncé are amazing and we had a lot of fun using the festival experience as our inspiration. Like music, fashion has a universal appeal and we look forward to hearing the consumer's reaction to the new campaign and to the collection."
For winter, the inspiration is said to focus around the look of Beyoncé's historic Glastonbury performance.
"This delivery features sequined styles and an intensified color palette that uses strong shades of ruby and amethyst ground with black to create a bold, exciting fashion statement that evokes a luxe party theme and speaks to a rocker in all of us," the release added.
House of Dereon was founded in 2004 with the tagline: Couture.Kick.Soul, and was inspired by Beyoncé's grandmother, Agnez Dereon.
The fashion line's The Dereon Girl Collection experienced intense media scrutiny in 2008 when critics deemed the photos with young girls wearing makeup and high heels.
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