Romney's Appeal to Hispanics: Son Craig Hopes to Capture 38 Percent of the Latino Vote

Craig Romney, one of the GOP candidates' five sons, is the face of his father's appeal to the Latino vote. Given the two-to-one advantage that Romney has over Obama with the Hispanic demographic, Craig has an uphill battle to fight to say the very least.

In a phone interview with Fox News Latino, Craig expressed his commitment to win over 38 percent of the Latino vote.

"I had people tell me we had 20 percent support recently," he said. "I think we are ticking up. I think my dad's message has been resonating particularly with the economy."

The Governor's son did not shy away from the shortcomings of the Republican party in appealing to the Latino vote, saying that his party "has failed the Hispanic community the past" by using "decisive language with fringe areas of the party," resulting in the alienation of "a lot of potential supporters."

By softening the language the party uses, Craig hopes to give Hispanic voters a better look into who Mitt is as a man.

"I think they are getting to know my dad and his values, and his plan," he said. "We have seen a swelling of support from the community."

Craig, who has given speeches in swing states such as Nevada, Colorado, and Florida, stated an ambition to stay tuned into Hispanic culture.

"I listen to the radio in Spanish. I watch Univision and Telemundo to pick up on it. A lot of it has been trial and error."

 Fox News Latino asked Craig about his role in the campaign, to which he remarked, "I am just a cog in the wheel. I am happy to help out anyway I can."