When Apple founder Steve Jobs breathed his last in 2011, many thought his passing would spell the end of his company and years of exciting innovations. Many questioned the ability of current CEO Tim Cook to continue what Jobs had begun and keep the company churning out products that people would want to include in their gadget collection or lifestyles.
However, it appears those apprehensions were unfounded, thanks to the chief of Apple's Software Engineering division, Craig Federighi.
"Federighi spent nearly 1 hour and 17 minutes on stage during Apple's two-hour Worldwide Developers Conference in San Francisco on Monday," CNN observed. "CEO Tim Cook called Federighi 'Superman,' and Federighi joked that Cook was putting him through 'some kind of endurance training.'"
If you've seen his presentation, you'll note Federighi's dynamism and ability to captivate his audience, leaving them hanging on his every word. It was not hard to get as excited as he is about the new features on Apple's iPhone, iPad, and Mac. This quality considerably reminds us of Jobs' own enthusiasm.
However, Federighi was able to bring more to the table than just charisma - he also brought in self-deprecating humor, which contrasted with the serious tone of Jobs or Apple's image.
An example of this is the way he joked about how Apple named the new Mac OS X.
"Federighi noted that Apple 'narrowly averted a major OS X naming crisis' last year when it shifted from cat-themed names like Mountain Lion and Snow Leopard to names based on California locales. Last year's release was called Mavericks in honor of a popular surfing spot," CNN reported.
"But Federighi teased that Apple considered OS X Oxnard, OS X Rancho Cucamonga and OS X Weed for this year's version. He added that had 'large pockets of support' among Apple's marketing team. OS X Weed quickly became a top trending topic on Twitter a few minutes after he made the joke."
As we all know now, the 10.10 is actually named OS X Yosemite.
Aside from this, Federighi appeared to share Jobs' meticulous attention to details. According to Mashable, he brought the audience's attention to the new and improved trash can icon, describing it as "gorgeous," adding that they won't believe "how much time we spent crafting a trash can."
So, is he the new Steve Jobs? Speak up and let us know!
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