The Buffalo Bills will be paying over $3 million for sending texts to fans beyond the allowed limit, ESPN reports.
In 2012, Jerry Wojcik filed a case against the Bills, saying that they sent him more than the allowed limitation set by consumer protection laws for text messages. Wojcik previously agreed to receive text messages from the team.
According to an ABC News report, the Bills remained in their stand that they did not violate any law by texting their consumers. The team released a statement explaining the issue:
"The Buffalo Bills have reached a settlement in this matter which we believe is in the best interest of our organization and our fans. The purpose of the Bills' voluntary, opt-in text messaging program was to provide our fans with information they requested about the team. The organization maintains that our text messaging program was in compliance with the law."
During the third week of April 2014, a federal court in Tampa Florida declared preliminary approval to the settlement, giving every person who received more than five text messages a week debit cards that they can use at the official website or the team store at the stadium.
All Buffalo Bills fans, numbering almost 40,000, who chose to get texts from the Bills and received more than the limit will be issued debit cards. The cards can be used at the Buffalo Bills store online or at the Ralph Wilson Stadium for purchasing team merchandise. The team will hand out gift cards worth $2,487,745 in total, since each card to be given will be valued from $57.5 to $75. Wojcik will also get $5,000 cash and will be afforded for his attorney's fees, according to a National Post report.
The final hearing to approve the settlement was set for August 20, 2014.
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