On Sept. 25, Target opened its first VOD portal.
The new site, Target Ticket, is one of the late entrants in Internet Video Distribution, but the company has found a way to distunguish itself. Unlike most VOD portals, Target Ticket is promising to let parents prevent minors from watching fare with sex, violence or other age-inappropriate themes.
According to Target, the new storefront is "ideal for families with children." The company also noted that 43 percent of Target's customers have children.
Target's divisional merchandise manager of entertainment Anne Stanchefield added, "It's really best-in-class parental controls, and it was a big ask from our guests."
The new VOD service will include reviews from Common Sense Media, a not-for-profit organization that rates movies and television shows, as well as the ability to create up to 20 profiles, with each filtered according to age appropriateness, level of violence, profanity, MPAA and TV Parental Guidelines.
While it will focus on child-friendly products, the website will also include a wide range of movies and shows for adults. In total, Target Ticket will have 30,000 movies and televisions shows that will be available for purchase, rent, download or streaming.
Target has already made deals with studios including Disney, Paramount, Sony Pictures Entertainment, 20th Century Fox, Warner Bros., Universal and Lionsgate. Participating TV networks include ABC, AMC, CBS, CW, Fox, FX, HBO, The WB, Nickelodeon, MTV, Comedy Central, NBC, Showtime, Starz and the USA Network. TV content is only available for purchase, streaming or download.
The VOD service will available on PCs and Macs, Android and iOS devices, Roku, Microsoft Xbox and Samsung televisions and Blu-Ray players.
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