Drake New Album: Singer Talks New Song and Album Art, Instructs Retailers How to Display It Properly

The final countdown to Drake’s junior album has begun. In the past, the singer/rapper has defined the aesthetic of an entire season. With his Grammy winning efforts on Take Care, he set the soundtrack for the cold months to come. Autumn is his time, and he knows it. Even his label is appropriately named “October’s Very Own.” Within a months time, the tone of the impending fall and winter will be set in stone by one of rap’s most celebrated, loved, and yes, hated on, artists of our generation.

Last week, Drake revealed the album work for the forthcoming album, Nothing Was the Same, which was immediately met with mixed reactions. In order to clear any looming speculations, he took some time at the VMAs to talk about what the artwork means to him and why he chose it. In addition, he asked retailers to display the album so that customers see baby Drake facing adult Drake the moment they walk in the store, as it’s intended to be.

“Sometimes when I try and think back through this journey, it’s so hard to pinpoint all of these moments and it gets foggy. Even on past albums when I’ve been trying to tell this story, I’ve got there, but maybe not got there all the way. And what the album art is to me is the fact that like, this is my most clean, concise thoughts from now, and my best recollection of them,” Drake said.

As for what’s most important, the music, Drake is overly excited about one track in particular, titled “Paris Morton Music II.” “That track excites me from a rap standpoint, just getting off bars and different flows,” he said. “I played it for J. Cole, on some rap buddy buddy s***, and he was like, ‘Damn!’”

Nothing Was the Same hits stores September 24.