Katy Perry, the singer known for prancing around in technicolored wigs in fantastical candy lands, appears to be turning a darker new leaf.
In a teaser released for her new single, "Roar," the songstress literally lays her old image to rest by burying her former happy-go-lucky "California Gurls" persona. The video for the song, which will be released on her upcoming album, "Prism," features mourners at a funeral, with Perry among them, mourning the death of Perry's former self. The video is the titled "The Third Coming," which hints at Perry's reinvention for her third album. The video features a priest reading a prayer as the mourners, including girls in "California Gurls" blue wigs, sob as Perry's old image is lowered in a coffin into the ground. As Perry watches the coffin descend, she wears an amused smirk. Perry dons dark lipstick and a darker hair color for the video, complementing the video's somber theme.
According to The New York Daily News, Perry took to Twitter on Tuesday to share her sentiments about her new persona. "Ashes to ashes, dust to dust, a new beginning is a must!" Perry tweeted.
The 28-year-old singer also released a teaser for the video of her second single off "Prism", titled "Burning Baby Blue." The equally eerie video shows Perry alone in a dark-colored outfit burning her now iconic "California Gurls" blue wig.
Perry tweeted some lyrics for the song: "We don't need no water let the baby blue burn."
"Prism" will be Perry's third album after 2010's smash hit record "Teenage Dream." Prism, which will be released in October, is promising to be nothing like Perry's previous album, which was chock full of sunny pop anthems and tween-friendly party tunes. Perry's more serious image could be influenced by her more serious singer-songwriter boyfriend, John Mayer, or by the devastating heartbreak of her divorce from comedian Russell Brand. Or Perry could simply be maturing and evolving, wanting to try something new.
The public will find out once Prism hits stores on Oct. 22.
Meanwhile, experience a sample of Perry's new image in the videos below.
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