Video Of Man Giving Abercrombie Clothes To Homeless Goes Viral [VIDEO]

For many years now, Abercrombie and Fitch has been a clothing line associated with the cool, attractive, and care-free upper-middle class. The company's CEO has kept it that way by running a very strict marketing campaign, but now, one Los Angeles native is looking to change that.

Los Angeles writer Greg Karber has recently posted a video to YouTube that is at once both comedic and highly critical of the Abercrombie and Fitch brand. His aim is to expose the immoral beliefs and actions of the company by posting a controversial video wherein he gives clothes made by Abercrombie and Fitch to the homeless.

Karber reasons that because the brand has spent many years building up an image of exclusivity, including going so far as to burn all of their defect clothing rather than give them to the poor, giving free clothing to the homeless will undermine their image. Abercrombie and Fitch also does not make XL and above women's sizes for similar reasons.

"In every school," Abercrombie CEO Mike Jeffries is quoted as saying, "there are the cool kids and then there are the not-so-cool kids. We go after the cool kids. A lot of people don't belong, and they can't belong. Are we exclusionary? Absolutely."

Though the intentions of the video appear to be good, as soon as it was first uploaded three days ago there arose an immediate backlash against it. Many claim that Karber is simply using homeless people as the butt-end of an unfunny joke.

Karber does not see it the same way. He believes that the video offers people a formula for accomplishing two things at once: 1) ruining a brand image he finds reprehensible and 2) providing free clothing to the homeless. He also explains that he's glad for the backlash, since Karber hopes to open up a widespread dialog about the subject.

"I hope the end goal is to help a lot of people. I hope that some good comes out of this. I don't want to be exploitative of the homeless. But I think this is an opportunity to address two issues at the same time. I want people to no longer to associate Abercrombie & Fitch with cool clothing... They're not hip nor sexy," Karber explains.