'The Hunger Games: Catching Fire' Movie Photo Unlocked, Offering Sneak Peek of President Snow

Lionsgate's new viral marketing campaign has proved successful. Since its launch, diehard "Hunger Game" fans have spent hours on twitter, posting and then reposting the campaign's hashtag in efforts to unveil the next exclusive "Catching Fire" photo. We first saw Katniss (Jennifer Lawrence) and her sister Prim (Willow Shileds) expressing their sisterly love in the first photo. The second also featured a saddened yet fierce Katniss, whose piercing blue eyes captivate and are more tragic than ever before. Yesterday, we caught a glimpse of the rebel Gale Hawthorne (Liam Hemsworth) subdued by the peacekeepers, and today, in the most recently unlocked photo, we catch a sneak peek of the big grand daddy.

The fourth photo features none other than President Snow (Donald Sutherland) and Plutarch Heavensbee as they plan ahead for the next Games. Fans know that there's more debauchery ahead from the conniving president, and the photo whets their appetite for more.

"The Hunger Games: Catching Fire" trailer will air during this Sunday's MTV Movie Awards on April 14, but in the meantime, fans are drooling over the new "Catching Fire" photos. As part of Lionsgate's clever viral market campaign, they've now allowed fans to unlock new, never-before-seen images from the upcoming film by hashtagging#HungerGamesExplorer on Twitter. And fans are going crazy, begging fellow-fanatics to hashtag as much as possible in hopes to catch a glimpse of the next photo as soon as possible.

The Hunger Games Explorer website was made official last week when MTV made its initial announcement regarding the trailer debut. In order to promote its launch, the website offered fans a 10-second sneak peek into what they can expect from the trailer. Although it's only a brief clip of a short movie trailer, it's still enough to get fans' hearts pumping in anticipation of the film's November 22 release. Once the trailer airs, it will be made available on the Hunger Games Explorer website in its entirety.

Currently, the website displays one remaining locked images, with the next photo slowly coming into focus, pixel by pixel, as fans use the hashtag #HungerGamesExplorer. It's genius. What better way to get people promoting their product?

The official message on Hunger Games Explorer tells fans to "Tweet #HungerGamesExplorer now to unlock photos and see Catching Fire come to life."

So for those of you who are yearning for more "Catching Fire" action, log onto twitter and start tweeting. For those who remain patiently waiting for the trailer debut this Sunday, help out your fellow-fans by posting the hashtag. You don't have to look at the photo once it's unlocked. There is only one photo remaining. That's not too much to ask. So please, let's get to hashtagging.