We've received official news that "The Hunger Games: Catching Fire" trailer will air during this Sunday's MTV Movie Awards on April 14, but in the meantime, fans are finding new ways to dig up dirt on the second installment of the epic "Hunger Games" series. As part of Lionsgate's clever viral market campaign, they've now allowed fans to unlock new, never-before-seen images from the upcoming film by hashtagging #HungerGamesExplorer on Twitter.
The first image features Katniss (Jennifer Lawrence) sharing a warm embrace with her sister Prim (Willow Shields). More photos will be released in anticipation of the trailer debut during the MTV Movie Awards, giving fans several more days of exciting sneak peek photos from "Catching Fire."
The Hunger Games Explorer website was made official last week when MTV made its initial announcement regarding the trailer debut. In order to promote its launch, the website offered fans a 10-second sneak peek into what they can expect from the trailer. Although it's only a brief clip of a short movie trailer, it's still enough to get fans' hearts pumping in anticipation of the film's November 22 release. Once the trailer airs, it will be made available on the Hunger Games Explorer website in its entirety.
Currently, the website displays five locked images, with one slowly coming into focus, pixel by pixel as fans use the hashtag #HungerGamesExplorer. It's genius. What better way to get people promoting their product?
The official message on Hunger Games Explorer tells fans to "Tweet #HungerGamesExplorer now to unlock photos and see Catching Fire come to life."
So for those of you who are dying for more "Hunger Games" action, jump on twitter and start tweeting. For those who remain patiently waiting for the trailer debut this Sunday, help out your fellow-fans by posting the hashtag. You don't have to look at the photo once it's unlocked. A simply tweet will make millions of "Hunger Games" fanatics a bit happier. Where's the harm in that?
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