The days are winding down to Super Bowl Sunday, when nearly 100 million viewers are not just going to watch either the San Francisco 49ers or Baltimore Ravens win, but there are the commercials.
Advertisers are willing to pay up to $4 million for a 30-second spot during the final NFL game of the 2012-13 season, and one is the "Got Milk?" campaign featuring a familiar name.
For the first time ever, "Got Milk?" is using WWE Superstar turned Hollywood actor Dwayne "The Rock" Johnson for a Super Bowl ad.
CBS, which will broadcast the Super Bowl, obtained first dibs of the commercial in what's described as a "small film" rather than a 30-second TV spot, says ad agency Deutsch Chief Creative Officer Greg Dinoto.
The ad featuring The Rock was set in Long Beach, Calif and directed by Peter Berg.
"I think that we're both (he and Johnson) -- for the most part -- the kind of people that put undue and intense pressure on ourselves for everything," said Berg.
"If you're gonna do a commercial, you may as well go big. You may as well have impact, just jump in, head first, right into the fire," Johnson told CBS News.
The Ad, courtesy of CBS News:
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