The other morning, movie superstars Paul Rudd and Seth Rogen sat down and spit balled ideas for Samsung Mobile's Super Bowl commercial. But things got a bit frustrating when they pitched their ideas to Breaking Bad's Bob Odenkirk, who is overly paranoid about getting sued for using the term "Super Bowl" or mentioning either of the two teams competing in this year's big game.
The trio finally agrees settles on calling the two teams the "San Francisco 50 minus 1ers" and the "Baltimore Blackbirds" and continues the seemingly counterproductive conversation as they attempt to come up with 'The Next Big Thing.'
'The Next Big Thing' is Samsung's newest ad campaign and branding strategy. The campaign encourages viewers to comment on the ad by using the hashtag #TheNextBigThing for a chance to win a slew of Samsung prizes.
"The Next Big Thing campaign has given us the flexibility to tap into significant cultural moments and relevant conversations while showcasing our innovation," said Chief Marketing Officer of Samsung Mobile Todd Pendleton in a recent statement on the new campaign. "The anticipation of the Super Bowl ads creates a unique consumer experience."
The commercial serves as a 60-second teaser for the full two minute ad that will air on Super Bowl Sunday. Samsung's Galaxy product line will be featured, including the Galaxy Note II and the Galaxy SIII.
Watch the 60-second teaser here and tune in on Super Bowl Sunday for the full commercial.
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