Coke Super Bowl Commercial 2013 Accused of Being ‘Racist’ (VIDEO)

Arab-American groups have accused Coca-Cola's Super Bowl 2013 commercial of portraying Arabs offensively.

"Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?" said Warren David, president of the American-Arab Anti-Discrimination Committee, or ADC, in an interview with Reuters' Sue Zeidler.

The commercial shows an Arab walking alone through the desert leading four camels. An enormous bottle of Coke appears ahead of him like a mirage. Suddenly, three groups of people--cowboys, showgirls, and outlaws--stampede past the Arab as they race to reach the giant bottle of Coke.

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Viewers will be able to vote for who they think should win the Coke, and whoever gets the most votes will determine which outcome airs on game day. "The online site does not allow a vote for the Arab character," according to Reuters.

"The Coke commercial for the Super [Bowl] is racist, portraying Arabs as backward and foolish Camel Jockeys, and they have no chance to win in the world," Imam Ali Siddiqui, president of the Muslim Insitute for Interfaith Studies, told Reuters in an email.

"By not including the Arab in the race, it is clear that the Arab is held to a different standard when compared to the other characters in the commercial," added the ADC's director of legal and policy affairs.

The ADC said they hoped to convince CBS to rethink airing the full commercial on game day, when it will be seen by an estimated 100 million people in the U.S., according to Reuters.

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"CBS declined comment," said Reuters, but "Coca-Cola spokeswoman Lauren Thompson said Coke took a 'cinematic' approach with the ad, employing the characters as a nod to movies of the past."

A few other high-profile Super Bowl commercials have sparked controversy this year. Volkswagen's ad was also accused of racism for its use of fake Jamaican accents, and Taco Bell drew criticism for mocking people who bring veggie platters to Super Bowl parties.