The victory of either the San Francisco 49ers or Baltimore Ravens won't be the only thing people are talking about after the NFL Super Bowl on Feb. 3: there are the commercials.
Since the Super Bowl is one of the most watched events of the year in the U.S., advertisers prepare either special commercials or save up for spots during the broadcast.
This year's broadcaster for the Super Bowl is CBS, and while the network didn't reveal specifics, a spokesperson did reveal how much advertisers are willing to spend for a 30-second spot.
"We don't confirm exact pricing, since all spots are sold with different considerations and often in different packages," said CBS spokesperson Dana McClintock, according to an e-mail to CNNMoney. "But it's safe to say that spots are going for $4 million each, and in some cases more."
The $4 million price tag is officially a record, surpassing the $3.5 million average advertisers spent when NBC Sports broadcasted the sporting event last year.
According to McClintock, CBS is "nearing the finish line" in selling all commercial spots.
According to CNNMoney, advertisers that have confirmed commercial spots for the Super Bowl include Pepsi Co., Audi, GoDaddy, Hyundai, and Skechers.
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