(Photo : 5 Spectacular Designing Ideas for Your Business Envelope)

You may feel that gone are the days for direct mails to entice potential clients because, in the 21st century, everyone prefers to read emails now. You couldn't be more wrong. Direct mailers have a much higher success rate at getting noticed than emails. Also, mailers add a personal touch and show your customer that your company cares.

Designing an envelope is indeed a bit more tricky than sending an email. We are referring to an envelope's marketing aspect as it needs to catch the attention of your potential customer. They must also ensure that customers recognize and relate to your brand and feel curious to take a peek inside. Achieving all this with the design of an envelope needs a lot of thought process. So if you are feeling lost at where to start, maybe these ideas can give you the jump-start you need.

KISS

No, we are not asking you to put lipstick marks on the envelope, although that might help with a few. Keep it short and simple (KISS). You might feel that more is better, but when it comes to designing, less is more. You don't want to overwhelm a customer or make your envelope an eyesore by jamming up too many elements on it. Sometimes you need the customer to focus on the essential aspects such as your brand's logo, your address and contact information, and the colors that associate with your brand.

Simple, yet functional ideas also work wonders. For example, using double window envelopes with self-seal flaps can enable you to display your contact information right beside the recipient's address. Not only does it make it convenient for the recipient to look for the sender, but it also helps with your brand's recognition. The self-sealing flaps add to the convenience and can save you valuable time.

Business Designs

The design needs to have common elements with your company's overall visible branding. The logo, colors, and fonts must match with your company's website and other marketing collaterals. The design can also contain details such as pictures or symbols that can relate to the customer's ideology. These details must emphasize your brand's personality, ideals, and philosophy. They need not be declared in the open but can be included in the negative spaces of the envelope. 

The color palette of the envelope can help your potential customers related to your business's concepts and emotions. You can utilize various colors to trigger the psychology of the client to your benefit. 

Eye-Catching Images

Remember that you are not the only business sending mailers to your potential clients. Therefore your envelope might face stiff competition from other pieces in the mail. Using eye-catching imagery to stand out from the other mailers is necessary to ensure that yours does not end up in the dustbin. Use of contrasting patterns with striking images can help your envelope grab hold of your client's attention. 

Human Element

The use of human images on an envelope adds to its potential to create a personal connection with your potential customer. Human images can prove to be more engaging and help you create a better emotional attachment between your mailer and your audience. Research shows that people engage more with media that show a real live person as it invokes a trust factor. The use of a friendly professional's face on your envelope can help you connect with your audience. Or you can show an action related to your business on them as well. For example, you can show an optician helping a patient on the envelope containing your optometry newsletter. It helps in creating expectations in the minds of your audience. 

Emphasize Your Logo

A business's logo is usually the first thing that most companies create to illustrate their brand. You must have put a lot of thought into the design of your logo, and that is why the logo must be placed prominently on the envelope to catch your customer's attention.

You can also use your logo creatively more than once on the envelope. For example, they can be sealed with wax stamped with your logo to create a classic effect and adds a touch of being handcrafted. You can think of adding a tagline for your business on the envelope to include a personal message. It can also be a seasonal greeting or a thank you note. Personalized messages help in creating a deeper engagement with your potential customer. 

An effective business envelope should feel more than a regular mailer to the potential customer. It must intrigue them and make them feel that they have received something exclusive. If you are still uncertain about where to start with your envelope design, you can look for some images online to give you a few ideas.