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Neilsen

Nielsen: Latinas Control Spending Power, Love Smartphones

A new study has been published by Nielsen, the global information and measurement company best known for its television ratings, underscoring how important Latinas are for the future of consumer technology, as well as the U.S. economy in general. The report Latina Power Shift comprises metrics gathered on the powerful emerging U.S. demographic, including how Latinas interact with the modern world through technology and media.

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