Bing It On Challenge

Bing It On Challenge Rigged? Microsoft’s Claims Are “A Little Fishy,” Says Yale Law Prof.

Microsoft seemed reminiscent about the 70s when it launched it's own search engine version of the famous Pepsi Challenge last year, which it called the "Bing It On Challenge." Much like the soft drink ad, Microsoft's marketing videos had a spokesperson ask random people on the street to do a side-by-side, blind search-test between Bing and Google.

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