There's a new trend in town, or should we say anti-trend?
Grooming, for both men and women, has always been synonymous to neat and clean. Whether it's a newly shaved beard, plucked or waxed brows, or combed, gelled hair, to groom is to make for a neat and orderly appearance.
However, times have changed and people's perspective on grooming and grooming fashion has changed. There's Victoria's Secret models having bed hair on the runway and Hollywood male stars sporting scruffy faces on the red carpet.
Slowly, these trends have paved the way for probably the easiest grooming trend to date. It tells men to totally ditch the usual routine that makes them look and smell clean.
Men, welcome to 2016, the dawn of anti-grooming.
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Anti-grooming doesn't only save time, but it saves men money and spares them from buying a host of products to keep their hair tidy.
It's simple. For the hair, it has to look unwashed, dishevelled and bushy. For the brows, they need to be thick and un-plucked. However, to pull off the look, there needs to be that natural, healthy glow on the skin.
Speaking to Mashable, some of the male models at the Alexander McQueen show at men's fashion week in London explained how they were able to pull off their unified, just-out-of-bed look for the show.
It seems that showers are entirely out of the picture here.
"They told me not to shower before the McQueen show," model Elijah van Brocklin told the website.
"The look for the show is very minimalist and ordinary. You have to look like you don't care. So, you've got this dishevelled look, but you still look good," he added.
The anti-groomed look certainly has its benefits for the models, who seem to like this new direction in the fashion world.
Another model at the McQueen fashion show, Willo Barrett, didn't need to exert as much effort to "look good" for the runway.
"I used to pluck my eyebrows ... now I have to grow a unibrow," Barrett said.
"A lot of the other models haven't even had their hair cut, like me for example. I just came with my normal hair and they just trimmed it a little bit at the back," he added.
Nothing looked as relaxed and natural as the male models at the McQueen show.
Indeed, designer Amber Siegel told Mashable that the idea for the autumn/winter collection grooming was "very natural" and "pared-down".
However, while all of these sounds easy and enticing for men, as mentioned above, there needs to be that healthy glow from within. This of course requires a healthy lifestyle.
"There's a difference between looking nice and being healthy. Moisturising is part of being healthy," said photographer Nabil.
If you don't have the time for all the grooming rituals to make your hair look neat yet you have that healthy glow in you, anti-grooming is what you need.