Apple Music recently acquired exclusive rights to feature Taylor Swift’s “The 1989 World Tour LIVE” release. The streaming service of the company is expected to rake in huge profits from the deal.
PCMag wrote that the video will feature a variety of footage from the Grammy winner’s latest tour, including her show on Nov. 28, 2015 at ANZ Stadium in Sydney, Australia. Fans can also look forward to several behind-the-scenes footage, rehearsal videos and shots of some of the special stars that Swift has invited on stage during her concerts. Some of the celebrities who graced the tour include Mick Jagger, Kobe Bryant and Justin Timberlake. There are also several other artists who joined her in front of 76,000 fans. Users cannot purchase or download the movie, but they can stream it on Apple Music anytime.
Users have to subscribe to Apple Music first or try the streaming service for a period of three months to watch the concert video. The film is set to launch on Sunday, Dec. 20, 2015. Apple will prepare a small site just for Taylor Swift during the launch date. Those who tune in to Beats 1 on Dec. 15, 2015 will also get to listen to Zane Lowe’s interview with Taylor Swift, based on the same PCMag report. The interview will delve into the video as well as other Swift-related topics.
Previously, Swift mentioned that Apple was not paying producers, artists and writers during the three-month trial period of Apple Music, which may have partly pushed the exclusive deal between the company and the country singer for the concert video.
“I think I’d be leaving a huge part out if I didn’t mention the blog post that I wrote. I think that is probably the starting point because I didn’t have a personal relationship with Apple until that point.” Swift told Lowe during the interview. She added that she used to be upset about the approach and advised the company to consider the music industry. Swift said that Apple showed much humility in their recent actions.
Taylor Swift recently turned 26 years old on Dec. 13, 2015 and tweeted that the concert footage is her surprise for her fans. Jonas Akerlund was listed as the video director.
CNBC revealed that Apple music was introduced by the company in June 2015. According to Apple CEO Tim Cook, the music streaming service has over 6.5 million paid users with 8.5 million joining the free trial service. Swift announced that her hit album “1989” will be available on Apple Music.