Bethesda has recently announced that it will be releasing the first-ever licensed video game beer aptly called "Fallout Beer" -- a stunt obviously made to promote its upcoming "Fallout 4" game.
Nonetheless, it seems that the video game developer and publisher is not yet done making some noise as it announces the release of the highly-anticipated real-life version of the "Nuka Cola Quantum" drink.
The "Nuka Cola Quantum" is a widely popular in-game soft drink which boasts a "unique taste" with its dazzling blue color. A staple in the "Fallout" franchise, drinking the Nuka Cola will increase the player's action points by 20 for four minutes.
In the official "Fallout" Twitter account, Bethesda teased about the availability of the product which they created in partnership with Jones Soda Company.
As shown in the tweet, the Nuka Cola Quantum beverage will be available in Target the same day "Fallout 4" is released.
Nonetheless, the product can only be purchased in Target USA stores and the company is not yet considering expanding their range of selling the product to their branches in other countries outside U.S.
Game Rant, however, cited that this move is not that surprising since the previously announced "Fallout Beer" was only given a U.K. launch and no release date for the US has been announced until now.
The gaming news outlet, however, mentioned that there is a lot to expect from the Fallout-inspired product especially that it was created by Jones Soda Company, which is popular for its extraordinary take on beverages as well as its innovative flavors such as their "Blue Bubble Gum."
It has previously been reported that Bethesda has continuously made efforts to increase their presence as well as the "Fallout" franchise in anticipation of their upcoming role-playing post-apocalyptic video game.
Aside from the creation of the "Fallout Beer" in partnership with Carlsberg U.K., Bethesda has also offered "Fallout 4" socks for those who pre-order the gold bundle of their game in some Best Buy stores. Another one is their limited edition Xbox One Controller which, like the socks, features their iconic Vault Boy.
These new items come along with the wide variety of products such as watches, t-shirts and other gears which are currently being sold in Bethesda's online store.
"Fallout 4" releases in November 10, 2015 and the Nuka Cola Quantum drink can be purchased the same day in Target shelves. No price has been mentioned for the product.
What do you think of this materialization of the Nuka Cola Quantum drink? Will you try it? Let us know in the comment section below.