Just two weeks before the release of its highly anticipated "Fallout 4," video game developer and publisher Bethesda makes sure that it could create more hype for the game while also appealing to a large portion of their market.
According to a report by IGN, Bethesda made a partnership with Europe-based brewer Carlsberg UK to produce the first-ever licensed video-game beer that was inspired by the "Fallout" franchise, hence the name "Fallout Beer".
As described in Amazon UK where the beer is available for pre-order, the "Fallout Beer" has an alcohol content of 4% Volume. The site described the beer as a "light coloured pilsner lager" that has a "refreshing zesty hoppy taste and a floral aroma."
"This is something of a world-first. Adult participation in video gaming is a truly social activity, on a par with cinema and music. We're proud to work with Bethesda to produce a beer Fallout fans can enjoy," Carlsberg UK Corporate Affairs Director Bruce Ray told IGN.
The beer of 12 pack costs £29.99 or $45.92 when converted. It will be released on November 5, 2015, but it can already be pre-ordered in Amazon.
As of present time, it is only available in UK and Bethesda is yet to confirm it will be launched in North America and other countries.
As cited by Game Rant, although the price for the beer is too steep, the "Fallout Beer" is a definite must-have for any "Fallout" fan. The site furthered that the "Fallout Beer" is a great advertising technique that will make gamers more excited about the game.
The creation of the beer is part of Bethesda's efforts to maintain the hype and noise surrounding their upcoming game.
Just recently, "Fallout 4" socks were offered to those who will pre-order the "gold bundle" of the game in selected Best Buy stores in North America. The socks feature the renowned mascot of the game "Vault Boy."
Nonetheless, before that, Bethesda has also offered a new limited-edition "Fallout 4" Xbox One Controller that once again, features "Fallout 4" favorite "Vault Boy."
These items come along other novelty items that Bethesda is offering in their online store including Great War T-Shirt, Pip-Boy Messenger Bag, Vault-Tec Industries Single Rotation Watch and even Vault 111 Hoodies.
"Fallout 4" is a role-playing video game that is set in the Boston Wasteland as well as some areas of New England called Commonwealth. The game follows a character who found himself as the only survivor of Vault 111.
The game releases on November 10, 2015 for PlayStation 4, Xbox One, and PC.