Kris Jenner is reportedly trying to set daughter Kendall up with Zayn Malik after the young pair was recently spotted flirting with each other.
According to Hollywood Life, the matriarch is currently focusing on boosting the ratings of "Keeping Up with the Kardashians" -- she wants her children to make their individual stories interesting for the upcoming season, even if it means to date someone high profile.
"Kris is really frustrated that Kendall doesn't seem interested in finding a boyfriend," an insider revealed. "A Kendall romance storyline would be such a boom for ratings."
The insider added that Kris believes a romance between Kendall and Malik would make a successful show.
The latest claim follows the publication reporting the model spent a lot of time flirting with the former One Direction at sister Kylie's 18th birthday party.
After ending his engagement to fiancée Perrie Edwards in July, Malik attended the star-studded b-day bash in West Hollywood on Aug. 9. A source claimed that he was being a "major flirt" with Kendall.
"He was with her most of the night, laughing a lot, and seemed to feel the most comfortable when he was with her," the source said.
"A ton of girls were trying to get Zayn's attention, but he just seemed interested in Kendall," the source continued. "She was smiling and didn't seem to mind Zayn giving her so much attention."
According to The Sun, via Mirror, Kris was the one who invited the British singer to Kylie's birthday party, playing matchmaker with Kendall.
"Kendall is actually quite shy and was mortified at her mum being so obvious but eventually she relaxed and was talking to Zayn just the two of them," an insider divulged.
The insider also admitted when the brunette beauty's half-sister Khloé Kardashian and friends joined the couple, Malik was "feeling more confident so he put his arm around her."
"She looked very surprised at first but she relaxed and put both her arms around his waist," the insider said, adding that the pair exchanged numbers at the end of the night.