For the first time in about two years, Apple provided live streaming to their keynote events.
The latest Apple Keynote was live from the California Theatre in San Jose, California with invitations released last week stating "We've got a little more to show you."
The live stream started shortly after 12:50 p.m. EDT with a DJ playing music as the camera pans around the California Theatre.
The event officially started at 1:01 p.m. with Apple CEO Tim Cook walking onto the stage.
"Good morning," started Cook.
Cook said Apple has shared a few fond memories in the California Theatre before and more will be added today.
He first mentions the iPhone 5, selling five million units during its opening weekend.
By 1:03 p.m., Cook introduced a video on the impact of the iPhone 5 during its launch featuring people waiting in line in New York City, Germany, and across Asia.
Cook said seeing such a response from customers reminds him and fellow Apple staff as to the reason they exist.
He mentions the positive reception of the iPod Touch Fifth Generation and iPod Nano.
Then on the iOS 6, Cook confirms 200 million have installed the newest mobile operating system.
He adds the collaboration iOS 6 and Mountain Lion have and how 35 billion apps have been downloaded.
Cook announces a new version of iBooks is available today, for free.
In regards to the Mac, it has grown by 15 percent in the last year compared to the PC.
Cook says Apple is proud of the Mac's accomplishments but they won't stop there. He introduced Apple Inc. Vice President Phillip Schiller.
Schiller introduces first the 13-inch MacBook Pro with Retina Display.
The new 13inch MacBook Pro is 0.75 inches thin, 20 percent thinner to the 15-inch version, 3.57 pounds, making it the lightest MacBook Pro, ever.
It has a Thunderbolt port, SD card reader, and two USB readers.
The 13-inch MacBook Pro with Retina Display has 2,560x1,600 pixel resolution which is 4,096,000 pixels, the world's second highest resolution notebook display, behind Apple's 15-inch version.
It also has 29 percent higher contrast ratio, 75 percent reduced reflection, and 300 nites brightness.
"This is an amazing display," said Schiller.
The notebook has a FaceTime HD camera, dual mics, and left and right speaker as well.
The battery life lasts seven hours, uses up to 768GB flash, 8GB RAM, Bluetooth 4.0, Wi-Fi 801.11, 2.5GHz dual core i5 and has the OS X Mountain Lion for its operating system.
The starting price is $1,699 and will be available today.
Schiller noted it met standards from EPEAT, Energy Star, and its highly recyclable.
Schiller's next introduction is the Mac Mini.
Schiller notes it has FireWire 800, Thunderbolt, HDMi, USB 3, SD Card, 16GB RAM, Bluetooth 40, and Wi-Fi 802.
The price starts at $599 and available today as well.
Schiller introduced the next generation of the iMac.
"It's absolutely beautiful," said Schiller.
Schiller demonstrated one on stage, showing how thin the design is.
The new iMac is 80 percent thinner compared to its previous generation, at 5mm.
The Apple team us Friction Stir Welding to make the new iMac.
The display comes in 27-inches at 2,560x1,440 pixel resolution and 21.5 1,920x1,080 pixel resolution.
Schiller says Apple uses a new process called Plasma Deposition. Compared to the previous generation, there is 75 percent less reflection on the new iMac.
Other features are dual microphones, FaceTime HD camera, and a left and right speaker.
The new iMac uses up to 768GB flash, up to 32GB of RAM, and gigabit Ethernet.
More on storage, Schiller said the new iMac will have the Fusion Drive, which has 128GB flash storage, 1TB or 3TB HDD, with faster reads and writes, and works automatically.
Schiller said the price for the 21.5 I Mac is $1,299 and ships in November.
The 27-inch iMac will be sold for $1,799, and ships in December.
The new iMac uses 50 percent less power and meets EPEAT and Energy Star standards.
Schiller ends his presentation on the latest Mac work and introduces Cook to the stage.
Cook talks about the iPad, and announces 100 million iPads have been sold in two and a half years.
Cook talks about how much people love the iPad and how much it is used compared to competitors such as Acer and Dell.
He adds the success the iPad has had in education and how administrators saw it as a learning tool in the classroom.
Cook announced the iBooks app is available today, for free.
Cook adds that 94 percent of Fortune 500 companies are somehow utilizing the iPad.
Cook said earlier this year, Apple introduced the iPad 3 with Retina Display, but has some "really cool stuff to show you."
Cook brings Schiller back to the stage.
Schiller also mentions the iPad 3's release back in March and now discusses the 4th generation of the iPad.
The fourth generation iPad uses the A6X CPU, which runs twice as fast than A5x and performs graphics twice as fast.
The battery life is 10 hours.
Apple is working with Sprint, AT&T, and Verizon on the fourth generation iPad, whih will feature the Lighting adapter, USB, HDMI, VGA Lightning as well.
The iPad 4G's starting price for the 16GB starts at $499 (with Wi-Fi) and 16GB at 629 (with Wi-Fi and Cellular). It will be available in black and white.
Schiller then introduces the iPad Mini.
The iPad Mini is 7.2mm thin and weighs 0.68 pounds, also in black and white color options.
The iPad Mini has a screen size of 7.9-iches with 1,024x768 pixel resolution, the same as the iPad 2.
Schiller noted it works well in both landscape and portrait positions.
Schiller compared the iPad Mini to an Android tablet. He mentions the plastic material on the Android devices and the smaller screen of seven-inches to Apple's 7.9-inches.
He added the iPad Mini is 49 percent larger when surfing the web compared to an Android tablet when used a portrait and 67 percent large on landscape.
The iPad Mini uses the A5 dual-core chip, iOS 6, FaceTime HD camera, five-megapixel iSight camera, LTE capabilities, Wi-Fi 802.11 a/b/g/n, and 10 hours of battery life.
Schiller introduced a video on the iPad Mini featuring Jony Ive, the Senior Vice President of Design.
The iPad Mini also will have the Smartcovers of blue, green, pink, light gray, dark gray, and a special red version.
The glass of the iPad Mini is 0.2mm thin and the longest single battery.
The iPad Mini starts at 16GB with a starting price of $329 (with Wi-Fi), 32GB at $429 and 64GB at $529 (with Wi-Fi and cellular).
Pre-orders begin Friday, Oct. 26. Wi-Fi and Wi-Fi with Cellular versions will be sold two weeks separately.
Schiller ends the iPad Mini presentation and calls back Cook.
Cook reviews Apple's products, currently and soon to be on sale.
"Yes, it has been an incredible year," said Cook, adding it has been a prolific year for innovation.
The apple event concluded at 2:14 p.m. EDT.
The rebroadcast of the keynote, as well as previous keynote events, will be available here.