After receiving 8 customer complaints over its Macaroni & Cheese Dinner, Kraft announced Tuesday a recall of 242,000 cases of the said product, which is equivalent to about 6.5 million boxes.
The company's voluntary pullout of one of its signature products was due to "a concern that some boxes may contain pieces of metal," The Washington Post reported.
"There have been no reported injuries," the publication added.
The said recall affects products distributed in the U.S., as well as Puerto Rico, the Caribbean and some South American nations.
"We deeply regret this situation and apologize to any consumers we have disappointed," the company said in a statement.
"Kraft said the recall is limited to the 7.25-oz. size of the original flavor of boxed dinner with the 'Best When Used By' dates of Sept. 18, 2015, through Oct. 11, 2015, with the code "C2" directly below the date on each individual box," CNBC said. "However, Kraft notes that some of the boxes were packed in multi-pack units that have a range of different code dates and manufacturing codes."
Meanwhile, The Verge provided a helpful image showing where to check the necessary information on the boxes, in order to determine whether the Macaroni & Cheese Dinner you purchased is part of the batch that is being recalled.
In the wake of the pullout, Kraft's shares plummeted on Wednesday - an unsurprising consequence of an event of this kind. Time said that investors "fear the mistake, which has not caused any reported injuries to date, could take a toll on Kraft's stock." As such, the company's share prices went down 2% since the recall announcement.
"But the big question is whether any damage will be lasting," Time said.
However, based on the food company's history, it appears that it won't.
One example of this was the Velveeta Shells & Cheese recall it announced nearly four years ago. Although Kraft's stock went down for a few days, it "bounced back within weeks."
The Velveeta pullout wasn't the last recall Kraft announced before this 2015 incident. Last year, Kraft voluntarily withdrew "more than 7,000 cases of its American Singles cheese slices after a supplier didn't properly store an ingredient," The Washington Post said.
With this recall, will fans of the Macaroni & Cheese Dinner continue to patronize the product? Despite the presence of competitors selling similar items, it appears that it will take much to sink the selling power of the iconic product, which has given Kraft no less than $500 million in sales annually.
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