Nokia is continuing to promote their next Lumia 920 device with a new advertisement but it also knocks Apple's iPhone 5's color choices.
Throughout the 55-second ad, titled "Time to #Switch," the number five is seen around a busy city with animations of people waiting in a long line. The next scene shows a customer giving the cashier a few hundred dollar bills in return for the new "5" device.
The mood of the advertisement changes once a customer asked about the "5" device in color, since the iPhone 5 is only available in black and white. This brings shrieks to people in the store, but suddenly the town becomes colorful.
The ad ends with "This is Lumia" next to a yellow Lumia device.
YouTube comments about the video is mixed:
‪pawfyd: I love Apple, but this is simply one of the best ads I have ever seen. It's so surreal! <3
‪SamLamberts: What's so funny is, that everyone has to compare their products with the iPhone in THEIR OWN commercials ... I'm not a fan but when I see this I see also "iPhone is the best and we will be better than the iPhone" "better with colors ..." "better with bigger screen..." come on guys)
‪Helloworld1717: Is NOKIA going to release colorful case for iPhone 5? Hilarious, however, that could be a way to make profit for NOKIA
‪chtorrthulhu: Wow, so let me get this straight, rather than competing on features/OS/whatever, they've decided that they should make their phones look like iPod Touches?
This is quite possibly the worst, least convincing ad I've ever seen.
‪weusaytroll: Nobody is stupid enough to choose a smartphone because of available colour these days. Good bye, Nokia.
What do you think of Nokia's ad? Will you make the "time to #swtich?"
For the specs on the Lumia 920, click here.
Latinos Post has compared and contrasted the features of the upcoming Lumia 920 and Lumia 820 smartphones, click here to view.